Google Analytics (product) may be a free software-as-a-service web analytics product developed, offered, and maintained by Google. The product’s origins dwell Google’s acquisition of Urchin, an internet analytics product that’s still alive today; Urchin may be a premium (paid) web analytics product that is not hosted (SaaS) but rather installed by the customer on the hardware of their choosing. Now, What is Google Analytics and Its Benefits?

Google Analytics excels at showing visitor behavior on the visit level, which is to mention that it offers spectacular counts of visits, visitors, and completed events (as configured) for any date range.

Common uses of Google Analytics include, but are never limited to:

learning where visitors came from (for that session)
understanding the quantity and trend of tourists coming from various search engines, through paid and unpaid means
identifying the technology profiles of internet site visitors: what browsers are visitors using? what are the common screen resolutions? (etc)
tracking eCommerce trends, including cart completion, daily revenue, and more
seeing what content on a site is hottest, and most engaging to site visitors
exploring where within the world visitors to the location live, from the country by country popularity right down to the town level

Many users also will configure Goals. Goals denote meaningful moments within the visitor’s interaction with the location and commonly include signup and buy. Unfortunately, Google Analytics only support page view events (URL-seen) as Goals.

Advanced users of Google Analytics will often pursue more extensive integrations with the appliance and their site. Read What are the foremost common customizations performed by Google Analytics consultants? to find out more about common customizations.

Another professional-level use of Google Analytics is that the Advanced Segmentation feature. This feature allows you to filter the info within the reports you see to only include visitors meeting certain criteria. it’s the tip of the iceberg, but to offer you a thought of the facility of this feature, such criteria might include:

Event tracking may be a useful feature of Google Analytics also. By configuring events, it’s possible to ascertain reports on the interaction behavior of site visitors without affecting the content reports. If it’s important to ascertain which features are most used on a single-page application that doesn’t refresh, for instance, event tracking is extremely appropriate. Other uses of event tracking include tracking forms, site errors, then forth.

Google Analytics arguably falls short in some regards because it takes a visit-level worldview, as against a long-term person-level worldview. it’s impossible, for instance, to spot the first acquisition source for converting users in Google Analytics. The free application features a limit of around 5,000,000 pageviews a month per account also, which an outsized site may easily run through.

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